Sachin Vs Market
Mr. Sachin R. Tendulkar decided to retire from cricket this year. This was shocking news not only for cricket fans but also for market.
Tendulkar, first TV ads (as my remember) was Boost – "is secret of my energy". And Boost reached in Indian home because everyone want to see a Tendulkar in family. In Year 2000-01, Tendulkar signed contract with “Home trade Ltd”, that was very - very big deal for that year.
But a big question is rising, what will be market scenario of Brand Sachin, after retirement. This is future matter.
Many companies are speaking to continue with Sachin Tendulakar because they don’t want to down their image in sight of Indian buyer, after all Tendulkar is treated as God of Cricket and cricket is everything in India.
But can u imagine Brand Sachin will be same as present, no, market is greedy and opportunistic, and Brand Sachin will be washout from market gradually example Kapil Dev, Sunil Gawaskar, Sri Kant etc. It doesn’t matter his credibility in India cricket because simple funda of market…..
Jo Dikhta Hai Wo Bikta Hai.